Outer Bottle

MARCH 2023

Outer

Outer is a water bottle brand that is for outdoor activities. This project consists of branding the logo, bottle mockups, pamphlet content, and design. The brand has a fun and corporate tone. The graphic elements represent the bright and natural outdoors. The typography and colors are playful and simple to identify. The Outer tri-fold pamphlet consists of the cover and back pages, the about section, the description of each bottle, and printings. The layout includes the bottle features and drawings that make it fun and informative to read.

Type of Project

Bottle Branding
Applications

Adobe Illustrator

Adobe Photoshop

Adobe InDesign
Challenges

I find that the branding is the difficult part of the project because I struggle to great water design for inspiration. So I had to spend a lot of time experimenting with names, fonts, elements, and colours that fit together and make a solid identity.
Solutions

I finalize the Outer logo with recognizable font and creative design. I used Quicksand font and illustrated the cup of the bottle to be the logo. The name Outer is a combination of the words outdoors and water. This bottle branding has unique and effective style.

MARCH 2023

Outer

Type of Project

Applications

Challenges

Solutions