Proco Cookie

OCTOBER - NOVEMBER 2022

Proco

Proco is an organic protein biscuit that is an easy-to-go snack for morning people.The mission of Proco is to prioritize healthy alternative snacks for people and help reduce global waste with their made-from-recycled packaging.They value a healthy lifestyle and an organic energy snack made from simple cocoa and flour. It is a branding project that includes documentation such as brand research, logo naming, and a brand guide. It showcases their colour theme, typography, logo variation, and mockups.

Type of Project

Branding
Applications

Adobe Illustrator

Adobe Photoshop

Adobe InDesign
Challenges

I was task to create a meaningful and powerful logo. I experience the hard challenge of finding inspiration and research that fit the design for the Proco brand. I redid my logo a bunch of times and made changes to the color palette.
Solutions

I achieved building an official logo by making sketches of cookies, gym equipment, and leaves with the Proco that fit the brand identity. I end up with a logo with a leaf on top of the name that creates the design appear direct and minimalistic.

OCTOBER - NOVEMBER 2022

Proco

Type of Project

Applications

Challenges

Solutions